If the past 12 months have taught us anything, it’s that the AI hype train is showing no signs of slowing. It’s hard to believe that at the beginning of the year, DeepSeek had yet to turn the entire industry on its head, Meta was better known for trying (and failing) to make the metaverse…
If you don’t actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.
AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.