How to Identify the Patent-Worthy Innovations in Your Business
Here’s how to know which innovations are truly worth protecting — before putting time and money into filings that may never pay off.
Puzzle Corner
Ready for a fresh set of puzzles? Click here for the July/August 2025 Puzzle Corner, brought to you by guest editor Ed Faulkner ’03. Send problems, solutions (by August 1), and comments to puzzlecorner@technologyreview.com. Editor emeritus Allan Gottlieb ’67 launched Puzzle Corner in 1966. Find back issues through 2022 at cs.nyu.edu/~gottlieb/tr and more recent back issues at technologyreview.com/puzzle-corner.
How to Tell If Your Marketing Is Driving Real Business Results
Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business landscape.
OpenAI found features in AI models that correspond to different ‘personas’
OpenAI researchers say they’ve discovered hidden features inside AI models that correspond to misaligned “personas,” according to new research published by the company on Wednesday. By looking at an AI model’s internal representations — the numbers that dictate how an AI model responds, which often seem completely incoherent to humans — OpenAI researchers were able […]
Waymo has set its robotaxi sights on NYC
Waymo said it’s working on a return to New York City and its first step it applying for a permit.
Amazon’s Zoox opens its first major robotaxi production facility
Zoox says the facility will eventually be able to pump out 10,000 robotaxis per year.
Internet collapses across Iran, say web monitoring firms
It’s unclear what is causing a “near-total” internet blackout in Iran.
The ‘OpenAI Files’ push for oversight in the race to AGI
“The OpenAI Files,” an archival project from the Midas Project and the Tech Oversight Project, are a “collection of documented concerns with governance practices, leadership integrity, and organizational culture at OpenAI.”
Consumers and Employees Still Want Diversity — Here’s How Businesses Can Get It Right
For companies, the current backlash against DEI programs is an opportunity to refocus by addressing their flaws.
Amazon CEO Tells Employees AI Will Replace Their Jobs ‘In the Next Few Years’
Amazon CEO Andy Jassy says that the e-commerce giant is already using AI to improve internal operations.
‘President Trump Does Not Want TikTok to Go Dark’: The TikTok Ban Deadline Was Extended Again. Here Are the Top Bidders.
There will be another 90 days to try and make a deal.