How Small Businesses Can Outperform Big Brands With This Simple Marketing Formula
Here’s how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.
MIT Technology Review’s most popular stories of 2025
It’s been a busy and productive year here at MIT Technology Review. We published magazine issues on power, creativity, innovation, bodies, relationships, and security. We hosted 14 exclusive virtual conversations with our editors and outside experts in our subscriber-only series, Roundtables, and held two events on MIT’s campus. And we published hundreds of articles online,…
A Longtime NBA Star Has Been Holding Bitcoin For Years Because He Lost His Password: ‘We Never Sold Anything’
Two-time NBA Champion Kevin Durant was locked out of his Coinbase account before gaining access again on Thursday.
How I Used Side Hustles to Pay Off $40,000 Debt in 1 Year
Marissa Cazem Potts wanted to take control of her financial future.
This Practice Could Save Your Career From One Bad Google Search
Online Reputation Management is all about shaping what people see when they Google you or your business.
Franchise Industry Descends on D.C. to Advocate for ‘Independence and Flexibility’
Hundreds of franchise leaders and policy makers gathered in Washington, D.C. this week for the summit, with the new American Franchise Act at the forefront.
This AI Startup Just Received $900 Million From Nvidia to Hire Its CEO and License Its Technology
The CEO and other employees of AI chip startup Enfabrica are joining Nvidia as part of the deal.
Why Dave Portnoy’s One Bite Pizza Fest Shows the Real Power of Live Events
Dave Portnoy’s One Bite Pizza Fest turned his viral YouTube pizza reviews into a 10,000-person event with 40 pizzerias and major sponsors, showing how live experiences can turn digital influence into community.
Meta CTO explains why the smart glasses demos failed at Meta Connect — and it wasn’t the Wi-Fi
Meta CTO Andrew Bosworth offered a post-mortem on Meta’s demo fails this week at its developer conference, where it showed off new AI glasses.
Expanding Your Small Business? You Need to Prepare For This Money Challenge
As U.S. small- to medium-sized businesses increasingly venture beyond borders, a significant yet often underestimated challenge emerges.
Want a Promotion? Start Saying This
In a world run by AI, the real edge isn’t what you know — it’s what you’re willing to take off your boss’s plate.