When Sam Zahr first saw the gray Rolls-Royce Dawn convertible with orange interior and orange roof, he knew he’d found a perfect addition to his fleet. “It was very appealing to our clientele,” he told me. As the director of operations at Dream Luxury Rental, he outfits customers in the Detroit area looking to ride…
Global brands often mistake local pushback for execution failure. From the inside, it is usually a sign that trust and credibility have not yet been earned.