Goldfish Crackers Wants to Hook Millennial Snackers With New ‘Chilean Sea Bass Crackers’
The maker of the highly binge-able crackers casts its net to snag more snackers with a hilarious campaign.
Unlocking the mysteries of complex biological systems with agentic AI
The complexity of biology has long been a double-edged sword for scientific and medical progress. On one hand, the intricacy of systems (like the human immune response) offers countless opportunities for breakthroughs in medicine and healthcare. On the other hand, that very complexity has often stymied researchers, leaving some of the most significant medical challenges—like…
‘We Are Not Red or Blue — We Are Golden’: McDonald’s Tells Employees It’s Non-Political After Trump Visit
In a message to employees, McDonald’s clarified that company leadership approved the visit, but the fast-food giant is not political.
What do jumping spiders find sexy? How DIY tech is offering insights into the animal mind.
In his quest to understand the hermit crab housing market, biologist Mark Laidre of Dartmouth College had to get creative. Crabs are always looking to move into a bigger, better shell, but having really nice digs also comes with risks. Sometimes crabs gang up to pull an inhabitant out of an especially desirable shell. If…
Start the Holiday Season Right with a $20 Sam’s Club Membership
Enjoy savings on bulk buys for holiday parties and family dinners.
The Download: introducing the Food issue
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Introducing: the Food issue What are we going to eat? It is the eternal question. We humans have been asking ourselves this for as long as we have been human. The question itself…
Did This Entrepreneur Find the Holy Grail for Burning Fat? Find Out What the ‘Elevator Pitch’ Judges Think.
Find out who flies high and who bottoms out on the new episode of “Entrepreneur Elevator Pitch.”
Introducing: The AI Hype Index
There’s no denying that the AI industry moves fast. Each week brings a bold new announcement, product release, or lofty claim that pushes the bounds of what we previously thought was possible. Separating AI fact from hyped-up fiction isn’t always easy. That’s why we’ve created the AI Hype Index—a simple, at-a-glance summary of everything you…
GMOs could reboot chestnut trees
Under a slice-of-heaven sky, 150 acres of rolling green hills stretch off into the distance. About a dozen people—tree enthusiasts, conservationists, research biologists, biotech entrepreneurs, and a venture capitalist in long socks and a floppy hat—have driven to this rural spot in New York state on a perfect late-July day. We are here to see…
Green Revolution redux
In the 1960s, Norman Borlaug, an American biologist, helped spark a period of transformative agricultural innovation known as the Green Revolution by selectively breeding a grain-packed, dwarf variety of wheat. (He would win a Nobel Peace Prize for this work.) In Asia, the Philippines-based International Rice Research Institute (IRRI) had similar success with rice. By…
The algorithms around us
A metronome ticks. A record spins. And as a feel-good pop track plays, a giant compactor slowly crushes a Jenga tower of material creations. Paint cans burst. Chess pieces topple. Camera lenses shatter. An alarm clock shrills and then goes silent. A guitar neck snaps. Even a toy emoji is not spared, its eyes popping…