To be human is, fundamentally, to be a forecaster. Occasionally a pretty good one. Trying to see the future, whether through the lens of past experience or the logic of cause and effect, has helped us hunt, avoid being hunted, plant crops, forge social bonds, and in general survive in a world that does not…
Global brands often mistake local pushback for execution failure. From the inside, it is usually a sign that trust and credibility have not yet been earned.