Why Most Referral Programs Don’t Work — and How to Build One That Does
Discover the real reasons referral programs fail and how to create a system that actually works.
Opening a door to mental-health help online
Rob Morris, SM ’09, PhD ’15, didn’t know where to turn when he first felt symptoms of depression as a teenager: “I had no exposure to healthy coping strategies. I had no vocabulary for what was happening to me.” That experience, he says, has driven his work on Koko, a tech nonprofit that grew out of…
PR Crisis? Know When to Fight It Online — and When to Take It to the Press
Successful crisis response depends on both digital reputation management and media reputation management — more than anything, though, it depends on knowing the difference between the two and how to best leverage the tools of each.
There are more AI health tools than ever—but how well do they work?
Earlier this month, Microsoft launched Copilot Health, a new space within its Copilot app where users will be able to connect their medical records and ask specific questions about their health. A couple of days earlier, Amazon had announced that Health AI, an LLM-based tool previously restricted to members of its One Medical service, would…
The Pentagon’s culture war tactic against Anthropic has backfired
This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. Last Thursday, a California judge temporarily blocked the Pentagon from labeling Anthropic a supply chain risk and ordering government agencies to stop using its AI. It’s the latest development in the month-long…
Why the ‘Gets It, Wants It, Capacity’ Won’t Build a Competitive Company
Role fit alone doesn’t build a competitive company. Real differentiation happens when people strengthen the strategy, not just the seat they occupy.
Apple will hide your email address from apps and websites, but not cops
Demands for Apple customer records by federal agents in recent months underscore the privacy limitations of email.
6 Low-Cost Small Business Ideas That Are Perfect for Families
National Mom and Pop Business Owners Day is a reminder that many great businesses start small, often within families. Here are six practical ideas to consider.
Your Startup Is Growing Faster Than Its Founder — Here’s the Playbook to Fix It
Running a startup like a one-person show works, until it doesn’t. Here’s what to fix before the whole thing stalls.
Reduce Your Business’s Software Spend: This Microsoft Office License Is $33 For Life
Get a lifetime Microsoft Office 2021 license and never pay a monthly fee again.
I Was Sexually Harassed at Work and Fear Silenced Me — Now I Fight For Safer Workplaces For Everyone
Here’s how silence and softened policies can create legal blind spots for businesses, and how business owners can reduce liability and make their companies better, safer places to work.