There are tears in the audience as Patrick Darling’s song begins to play. It’s a heartfelt song written for his great-grandfather, whom he never got the chance to meet. But this performance is emotional for another reason: It’s Darling’s first time on stage with his bandmates since he lost the ability to sing two years…
If you don’t actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.
AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.