2025 was a year of reckoning, including how the heads of the top AI companies made promises they couldn’t keep. In this exclusive subscriber-only eBook, you’ll learn more about why we may need to readjust our expectations. This story is part of the Hype Correction package.by Will Douglas Heaven December 15, 2025 Table of Contents:…
If you don’t actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.
AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.