Rob Morris, SM ’09, PhD ’15, didn’t know where to turn when he first felt symptoms of depression as a teenager: “I had no exposure to healthy coping strategies. I had no vocabulary for what was happening to me.” That experience, he says, has driven his work on Koko, a tech nonprofit that grew out of…
One simple shift — from building a booth to creating a real emotional moment — turned passing foot traffic into meaningful conversations and lasting brand connections.