Google DeepMind is calling for the moral behavior of large language models—such as what they do when called on to act as companions, therapists, medical advisors, and so on—to be scrutinized with the same kind of rigor as their ability to code or do math. As LLMs improve, people are asking them to play more…
Bootstrapping wasn’t our original plan — but turning down venture capital taught us how to build a profitable, mission-driven company with total ownership and zero regrets.
Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations.
As AI blurs the line between what’s real and what’s manufactured online, the brands that will thrive are those that anchor themselves in authenticity and trust.