For decades, enterprises reacted to shifting business pressures with stopgap technology solutions. To rein in rising infrastructure costs, they adopted cloud services that could scale on demand. When customers shifted their lives onto smartphones, companies rolled out mobile apps to keep pace. And when businesses began needing real-time visibility into factories and stockrooms, they layered…
Conferences can still deliver massive ROI, but only if you stop thinking about them as a standalone tactic and start treating them like what they really are: a live-action funnel with a very short attention span.