Pokémon Go was the world’s first augmented-reality megahit. Released in 2016 by the Google spinout Niantic, the AR twist on the juggernaut Pokémon franchise fast became a global phenomenon. From Chicago to Oslo to Enoshima, players hit the streets in the urgent hope of catching a Jigglypuff or a Squirtle or (with a huge amount…
Note for readers: This newsletter discusses gun violence, a raw and tragic issue in America. It was already in progress on Wednesday when a school shooting occurred at Evergreen High School in Colorado and Charlie Kirk was shot and killed at Utah Valley University. Earlier this week, the Trump administration’s Make America Healthy Again movement…
High-paying careers in aviation, trucking and the trades are real alternatives to college, but perception hasn’t caught up. Branding and PR will decide which story wins.