Pokémon Go was the world’s first augmented-reality megahit. Released in 2016 by the Google spinout Niantic, the AR twist on the juggernaut Pokémon franchise fast became a global phenomenon. From Chicago to Oslo to Enoshima, players hit the streets in the urgent hope of catching a Jigglypuff or a Squirtle or (with a huge amount…
Bootstrapping wasn’t our original plan — but turning down venture capital taught us how to build a profitable, mission-driven company with total ownership and zero regrets.
Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations.
As AI blurs the line between what’s real and what’s manufactured online, the brands that will thrive are those that anchor themselves in authenticity and trust.