It’s cold, it’s very, very noisy, and—if I can be quite honest with you—I’m not feeling super relaxed. I’m currently around 300 meters, or 1,000 feet, beneath the North Sea, in a dark, dank cave. It smells weird. And I am increasingly aware of the pressure from millions of tons of seawater just above my…
Global brands often mistake local pushback for execution failure. From the inside, it is usually a sign that trust and credibility have not yet been earned.