Want to Go Viral? 3 Strategies to Make Your Next Campaign Go Viral

January 3, 2025
In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula, can it be reliably reproduced for multitudes of companies and businesses? Read on to learn why the answer is a complex combination of “yes” and “no.”

The Download: feeding the world with poop, and 2024’s performing stories

January 3, 2025
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. How poop could help feed the planet A new industrial facility in suburban Seattle is giving off a whiff of futuristic technology. It can safely treat fecal waste from people and livestock while…

Small language models: 10 Breakthrough Technologies 2025

January 3, 2025
WHO Allen Institute for Artificial Intelligence, Anthropic, Google, Meta, Microsoft, OpenAI WHEN Now Make no mistake: Size matters in the AI world. When OpenAI launched GPT-3 back in 2020, it was the largest language model ever built. The firm showed that supersizing this type of model was enough to send performance through the roof. That…