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Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send.
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A short ferry ride from the port city of Yantai, on the northeast coast of China, sits Genghai No. 1, a 12,000-metric-ton ring of oil-rig-style steel platforms, advertised as a hotel and entertainment complex. On arrival, visitors step onto docks and climb up to reach a strange offshore facility—half cruise ship, half high-tech laboratory, all laid…