Pokémon Go was the world’s first augmented-reality megahit. Released in 2016 by the Google spinout Niantic, the AR twist on the juggernaut Pokémon franchise fast became a global phenomenon. From Chicago to Oslo to Enoshima, players hit the streets in the urgent hope of catching a Jigglypuff or a Squirtle or (with a huge amount…
Conferences can still deliver massive ROI, but only if you stop thinking about them as a standalone tactic and start treating them like what they really are: a live-action funnel with a very short attention span.
On Friday, The Information reported that Meta was preparing to tear down its existing AI org and reorganize it into four new groups. Four days later, the change has been made official with an internal memo.