6 Steps to a Simple and Effective Content Strategy
Strategy can be an intimidating word, but it doesn’t have to be. Follow these simple guidelines to make sure your next piece of content — and every one thereafter — rings true to your brand.
Puzzle Corner
Ready for a fresh set of puzzles? Click here for the July/August 2025 Puzzle Corner, brought to you by guest editor Ed Faulkner ’03. Send problems, solutions (by August 1), and comments to puzzlecorner@technologyreview.com. Editor emeritus Allan Gottlieb ’67 launched Puzzle Corner in 1966. Find back issues through 2022 at cs.nyu.edu/~gottlieb/tr and more recent back issues at technologyreview.com/puzzle-corner.
‘A Lifelong Goal’: Campbell’s CEO Moves From Canned Soup to NFL’s Commanders
Campbell’s CEO Mark Clouse said that he’s an avid sports fan who’s always dreamed of working in the industry. He’ll step down effective January 31.
5 Growth Hacks to Increase Your Revenue by 90% in 12 to 24 Months
Here are five innovative and proven strategies that can significantly boost your business’s revenue within the next year or two. Whether you’re looking to scale quickly or enhance operational efficiency, these growth hacks will provide actionable insights to help you achieve remarkable revenue growth.
Why Opening a Second Location Requires a Fresh Strategy (Even If Your First Was a Hit)
Here are some key points to consider before adding another location to your burgeoning multi-unit brand.
Would you eat dried microbes? This company hopes so.
A company best known for sucking up industrial waste gases is turning its attention to food. LanzaTech, a rising star in the fuel and chemical industries, is joining a growing group of businesses producing microbe-based food as an alternative to plant and animal products. Using microbes to make food is hardly new—beer, yogurt, cheese, and…
Bill Gates Recommends Putting These Books on Your Holiday Reading List
The books Gates recommends all fall under the theme of making sense of the world around you.
Holiday Shopping Spending Is Expected to Decrease By $85 Billion This Year — But These Expert-Backed Tips Can Help Your Small Business Maximize Revenue
Joseph Black, director of product management, accounting, and commerce at Intuit QuickBooks, reveals how small businesses can stand out.
Google DeepMind’s new AI model is the best yet at weather forecasting
Google DeepMind has unveiled an AI model that’s better at predicting the weather than the current best systems. The new model, dubbed GenCast, is published in Nature today. This is the second AI weather model that Google has launched in just the past few months. In July, it published details of NeuralGCM, a model that…
Hackers May Be Reading Your Texts — U.S. Officials Urge All Americans to Use Encryption Messaging Apps in the Wake of Massive Cyberattack
The FBI and security officials warn that messages sent by AT&T, Verizon, and Lumen Technologies customers are vulnerable.
CEO of UnitedHealthcare Fatally Shot Outside Hotel in New York City
Brian Thompson was reportedly shot in what authorities say appeared to be a targeted attack.