Why Opening a Second Location Requires a Fresh Strategy (Even If Your First Was a Hit)
Here are some key points to consider before adding another location to your burgeoning multi-unit brand.
Puzzle Corner
Ready for a fresh set of puzzles? Click here for the July/August 2025 Puzzle Corner, brought to you by guest editor Ed Faulkner ’03. Send problems, solutions (by August 1), and comments to puzzlecorner@technologyreview.com. Editor emeritus Allan Gottlieb ’67 launched Puzzle Corner in 1966. Find back issues through 2022 at cs.nyu.edu/~gottlieb/tr and more recent back issues at technologyreview.com/puzzle-corner.
Would you eat dried microbes? This company hopes so.
A company best known for sucking up industrial waste gases is turning its attention to food. LanzaTech, a rising star in the fuel and chemical industries, is joining a growing group of businesses producing microbe-based food as an alternative to plant and animal products. Using microbes to make food is hardly new—beer, yogurt, cheese, and…
Bill Gates Recommends Putting These Books on Your Holiday Reading List
The books Gates recommends all fall under the theme of making sense of the world around you.
Holiday Shopping Spending Is Expected to Decrease By $85 Billion This Year — But These Expert-Backed Tips Can Help Your Small Business Maximize Revenue
Joseph Black, director of product management, accounting, and commerce at Intuit QuickBooks, reveals how small businesses can stand out.
Google DeepMind’s new AI model is the best yet at weather forecasting
Google DeepMind has unveiled an AI model that’s better at predicting the weather than the current best systems. The new model, dubbed GenCast, is published in Nature today. This is the second AI weather model that Google has launched in just the past few months. In July, it published details of NeuralGCM, a model that…
Hackers May Be Reading Your Texts — U.S. Officials Urge All Americans to Use Encryption Messaging Apps in the Wake of Massive Cyberattack
The FBI and security officials warn that messages sent by AT&T, Verizon, and Lumen Technologies customers are vulnerable.
CEO of UnitedHealthcare Fatally Shot Outside Hotel in New York City
Brian Thompson was reportedly shot in what authorities say appeared to be a targeted attack.
Want to Lead Like a Top CEO? Start With These Three Habits
To scale your business effectively, start by scaling yourself as a leader.
Buy Microsoft Office, Get Windows 11 Pro Free During Cyber Week
Grab the bundle for $55 while codes last.
The Download: the Russia-Ukraine war’s effect on tech, and shaking up AI search
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. How the Ukraine-Russia war is reshaping the tech sector in Eastern Europe It might have been hard a few years ago to imagine soldiers heading to battle on oversized toys made by a…