L. Stephen Coles’s brain sits cushioned in a vat at a storage facility in Arizona. It has been held there at a temperature of around −146 degrees °C for over a decade, largely undisturbed. That is, apart from the time, a little over a year ago, when scientists slowly lifted the brain to take photos…
Conferences can still deliver massive ROI, but only if you stop thinking about them as a standalone tactic and start treating them like what they really are: a live-action funnel with a very short attention span.