Burrowed in the alleys of Hongik-dong, a hushed residential neighborhood in eastern Seoul, is a faded stone-tiled building stamped “Korea Baduk Association,” the governing body for professional Go. The game is an ancient one, with sacred stature in South Korea. But inside the building, rooms once filled with the soft clatter of hands dipping into…
Global brands often mistake local pushback for execution failure. From the inside, it is usually a sign that trust and credibility have not yet been earned.