In June 2023, technology leaders and IT services executives had a lightning bolt headed their way when McKinsey published the “The economic potential of generative AI: The next productivity frontier” report. It echoed a moment from the 2010s when Amazon Web Services launched an advertising campaign aimed at Main Street’s C-suite: Why would any fiscally…
With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.
The bipartisan legislation introduces new registration and pre-sale disclosure requirements for third-party franchise sellers, including brokers, broker networks and franchise sales organizations.