How to Make PR Campaigns Customer-Focused Instead of Company-Focused

February 21, 2024
The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

Meta tests cross-posting from Facebook to its Twitter/X competitor, Threads

February 21, 2024

Threads may be about to get another big boost from parent company Meta…at least in terms of sources of new content. The company has been spotted testing a cross-posting feature that would allow Facebook users to post to both platforms at the same time, using the same feature that was originally available for cross-posting from […]

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Match Group inks deal with OpenAI, says press release written by ChatGPT

February 21, 2024

In a press release written with help from ChatGPT, Match Group announced an enterprise agreement with the AI chatbot’s maker, OpenAI. The new agreement includes over 1,000 enterprise licenses for the dating app giant and home to Tinder, Match, OKCupid, Hinge, and others. The AI tech will be used to help Match Group employees with […]

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Reddit’s upcoming IPO could reward its power users

February 21, 2024

On today’s episode, we’re talking about Reddit’s upcoming IPO (again), along with some impressive raises for edtech startup Loora, Bioptimus and Dili.

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