Ready for a fresh set of puzzles? Click here for the July/August 2025 Puzzle Corner, brought to you by guest editor Ed Faulkner ’03. Send problems, solutions (by August 1), and comments to puzzlecorner@technologyreview.com. Editor emeritus Allan Gottlieb ’67 launched Puzzle Corner in 1966. Find back issues through 2022 at cs.nyu.edu/~gottlieb/tr and more recent back issues at technologyreview.com/puzzle-corner.
From taking on the right franchisees, to both crafting and maintaining brand identity, to rigorously managing all content (particularly social media), there can be only one prime marketing mover, and it sits at the top.