This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. Imagine coming in to work to learn that a new underling will report to you. The worker is not a person but an AI tool—one that your company nonetheless calls Alex, an…
Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead. Here’s how to optimize for both AI and search engines.