OpenAI and Perplexity are launching AI shopping assistants, but competing startups aren’t sweating it
Startup founders building AI shopping tools think general-purpose models are too broad to deliver truly personalized shopping experiences.
MIT Technology Review’s most popular stories of 2025
It’s been a busy and productive year here at MIT Technology Review. We published magazine issues on power, creativity, innovation, bodies, relationships, and security. We hosted 14 exclusive virtual conversations with our editors and outside experts in our subscriber-only series, Roundtables, and held two events on MIT’s campus. And we published hundreds of articles online,…
How to Know When It’s Time to Evolve Your Brand — and How to Do It Right
As businesses grow, their brands must evolve to reflect new goals and audiences. Here’s how to refresh your identity thoughtfully, preserve trust and keep your message relevant.
Why Authenticity Is the New ‘Purple Squirrel’ of Entrepreneurship
Building a business that lasts isn’t about luck or virality. It’s about becoming the rare kind of leader who pairs conviction with consistency and integrity with execution.
Find Your Grind raises $5M to grow platform empowering students to explore unique career paths
Career exploration platform Find Your Grind raises $5 million to help more students discover alternative professions.
How Turning Down Clients Could Actually Be Your Best Growth Strategy
Here’s how businesses benefit from being selective with clients and choosing quality over quantity.
How to Market Your Business Without Spending a Dime
Marketing doesn’t have to drain your budget. With creativity and consistency, you can build momentum and attract customers for free.
Apple Conducted Rare Layoffs Focused on One Specific Team
Apple has cut dozens of roles over the past few weeks, including some employees who have been with the company for decades.
Microsoft’s AI chatbot Copilot leaves WhatsApp on January 15
WhatsApp’s new platform policies ban general purpose AI chatbots like Copilot from using its service.
China’s Pony.ai plans to triple global robotaxi fleet by the end of 2026
The Chinese autonomous vehicle company Pony.ai has global ambitions, and plans to build a 3,000-strong robotaxi fleet to meet them.
Fleet Space finds massive lithium deposit using AI and satellites
The discovery suggests that a region in Quebec might hold even more lithium than originally suspected.