Technology has already dissolved geographic borders, while a new generation of workers has fundamentally redrawn the line between career and life. In this modern landscape, entrepreneurs can either cling to the “best practices” of the past or embrace a future built on flexibility and trust.
From taking on the right franchisees, to both crafting and maintaining brand identity, to rigorously managing all content (particularly social media), there can be only one prime marketing mover, and it sits at the top.