Google DeepMind has built a new video-game-playing agent called SIMA 2 that can navigate and solve problems in a wide range of 3D virtual worlds. The company claims it’s a big step toward more general-purpose agents and better real-world robots. Google DeepMind first demoed SIMA (which stands for “scalable instructable multiworld agent”) last year. But…
Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead. Here’s how to optimize for both AI and search engines.