Others · December 4, 2023

Threads downloads return to growth as X adds Walmart to its advertiser exodus

Recent efforts by Meta to grow Threads’ install base have been working. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads. App intelligence firm Apptopia indicates that, although Threads’ daily downloads had been declining since September, things have shifted in […]

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