Others · July 14, 2025

Weekly subscriptions dominate iOS app revenue, report finds

Weekly subscriptions have now become one of the most popular ways iOS apps are earning revenue, with these plans contributing 46% to the bottom line, according to a new report by app revenue management platform Adapty. The study, which observed $1.9 billion in revenue across more than 11,000 apps, noted that weekly plans have grown […]

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