Connectly taps automation to nudge shoppers to complete purchases
Most consumers interact with ecommerce brands through social media, text and email. Brands reach out with promotions and discounts. But the engagement and read rates tend to be low; according to Gartner, brands risk losing 38% of customers due to poor marketing personalization efforts. Stefanos Loukakos, the former head of Meta’s business-focused Messenger division, thought […]
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