When the biotech company Insilico Medicine used its computer models to propose a promising drug for pulmonary fibrosis, it enthusiastically claimed in a press release that the molecule had been “discovered by” its generative AI platform. Insilico leads a pack of companies using AI to rapidly come up with drug ideas humans might never think…
If you don’t actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.
AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.