This article is from Making AI Work, MIT Technology Review’s limited-run newsletter examining how to apply LLMs across industries. To receive it in your inbox, sign up here. Chatbots took many schools by surprise upon their release a few years ago. Suddenly, students carried an app in their phones that could magically answer almost any…
Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations.
As AI blurs the line between what’s real and what’s manufactured online, the brands that will thrive are those that anchor themselves in authenticity and trust.
How top leaders scout beyond the obvious, tap into new motivators and move decisively to land game-changing hires before the competition even knows they exist.