Not Enough Companies Are Telling Their Origin Stories. That’s a Mistake.
Take it from Steve Jobs and Phil Knight: Sharing your company’s beginnings is a powerful tool for building brand identity.
MIT Technology Review’s most popular stories of 2025
It’s been a busy and productive year here at MIT Technology Review. We published magazine issues on power, creativity, innovation, bodies, relationships, and security. We hosted 14 exclusive virtual conversations with our editors and outside experts in our subscriber-only series, Roundtables, and held two events on MIT’s campus. And we published hundreds of articles online,…
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‘You Know It When You See It’: The Co-Founder of Roseade Shares the Moment He Realized They Had the Drink of the Summer
Karl Ziegler, co-founder and CEO of Roseade Spritzer, shares everything you need to know about launching and growing your own beverage business.
Failed Startups Made These 7 Marketing Mistakes — Are You Making Them, Too?
Startup success is partially dependent on doing some things well. But it’s also hugely dependent on avoiding the mistakes of entrepreneurs who have failed before you.
‘Never Be Afraid to Show Them Who You Are’: Taylor Swift Shares Inspiring Message on Achieving Greatness
In a new video celebrating Olympians Simone Biles, Sha’Carri Richardson, and Katie Ledecky, Taylor Swift praises their achievements and individuality.
How This Latina CEO Created the Fastest-Growing Hispanic Media Company in the U.S.
Rafferty Zavala, the founder and CEO of Canela Media, breaks down her strategy for success.
Celebrities Are Collaborating on Iconic Meals With Popular Fast-Food Chains — Did Your Favorite Make the Cut?
JJ Watt, the former Houston Texan and Arizona Cardinal, is the latest of many celebrities and athletes with products in their names at famous franchises.
These Are The 3 Books That Rewrote This CEO’s Approach to Leadership
The quest for growth and knowledge is unending. As a leader, I’ve found invaluable insights and inspiration not in the boardroom, but on the quiet shelves of my bookcase.
Your Follower Count Is Irrelevant When It Comes to True Influence — These Are the Criteria That Really Matter
Many influencers focus on followers, likes and comments in hopes of monetization; however, those aren’t the most important numbers coinciding with profitability.
Her Side Hustle Landed in Costco and Made $3 Million Last Year Even Though She ‘Didn’t Know Anything About Running a Business’
Lauren Chew, founder and CEO of Love+Chew, set out to “change our broken food system” with her first entrepreneurial venture.
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