Marketing may be influencing more decisions than ever before, while many of the tools we have traditionally used to measure that influence are becoming less reliable. The way people make decisions has changed. How we measure the influence of marketing needs to change with it.
Are most of your product features going unused? Learn how to spot feature bloat, eliminate dead weight and focus on the features that truly drive customer satisfaction and growth.
David Bowie’s song “Five Years,” which Meta used in a supposedly inspiring advertisement, is about humans learning that they have five years left to live before the apocalypse.