Japanese space startup Letara is betting its hybrid rocket technology can move beyond small satellite thrusters into a broader market for space, defense and security, after raising ¥2.6 billion ($16 million).
For leaders, business travel can be an opportunity to connect with employees, build key relationships and solve urgent problems — if they approach it properly.
Too often, the push to sell overwhelms the need to evaluate the entire customer journey, address pain points and ensure the simplest, most straightforward path to purchase and repurchase. Because of this approach, brands fail their customers and themselves.