Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Companies are eager to embrace AI, but many employees are not fully prepared for it. To turn their AI aspirations into reality, businesses must first foster a company culture where employees feel comfortable with the new technology.
Melissa Gallardo creates premium home fragrances in candle form, all inspired by her Latin heritage. As she continues to build and grow her business, these are the lessons she wants to share with other founders.