Do fine art and high tech ever converge? At Sotheby’s they do, thanks to Kelly Shen ’17. Shen works in the growing field of art intelligence for the New York auction house. Shen builds algorithms to predict prices, using factors like buying trends and artists’ popularity. She has also worked on such efforts as cataloguing…
From taking on the right franchisees, to both crafting and maintaining brand identity, to rigorously managing all content (particularly social media), there can be only one prime marketing mover, and it sits at the top.