The 70/20/10 Rule That Keeps Your Marketing Budget From Going Stale
Most marketing budgets go stale because they fund last year’s winners forever — here’s the 70/20/10 split that keeps yours sharp.
The Download: failed social media bans, and extending pets’ lives
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Kids are outsmarting social media bans. That’s not a problem we need to solve. —Michal Luria, Aliya Bhatia, and Danah Boyd Social media bans are stacking up. In July, France joined…
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The Business Training Fortune 500 Employees to Stay Safe at Work Makes Millions of Dollars for Its Unlikely Creator: ‘Sort of Magic’
COVE is on a mission to help people see — and reduce injuries on the job.
Google says hackers are calling financial firm employees to hack and extort victims
Groups of hackers are breaking into large U.S. financial firms to steal sensitive data and extort victims, Google’s security researchers report.
China-linked LightSpy spyware caught targeting victims in 13 countries, including the US
Researchers linked the latest malicious activity to a Chinese company, after one of the spyware’s operators placed an order with KFC using their real name and office address.
Defense tech Hadrian raises $1.37B at $8B valuation
Hadrian is building automated factories to mass produce parts for defense vehicles like submarines. It’s backed by a long list of well-known investors.
The Real Product Isn’t What You Sell — It’s What Customers Experience After They Buy. Here’s What Most Founders Miss.
Your biggest competitive advantage isn’t your product. It’s the value you keep creating after the sale.
You Could One Day Stream Disney Movies for Free. Here’s Why.
It’s all part of the media giant’s new streaming strategy.
How Startups Scale Smarter With Data-Driven Decision Making
Here’s how data-driven decision making helps startups scale with confidence.
Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it
Ford’s CEO has described the new Ford Fathom as a “Model T moment” for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn’t have to.
Bumble teases a swipe-free future as it doubles down on IRL meetups
Bumble says it’s moving beyond swiping and deeper into real-world social experiences as it courts Gen Z users.