Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
The other day I idly opened TikTok to find a video of a young woman refinishing an old hollow-bodied electric guitar. It was a montage of close-up shots—looking over her shoulder as she sanded and scraped the wood, peeled away the frets, expertly patched the cracks with filler, and then spray-painted it a radiant purple.…