Entrepreneurs Fail Every Day, Not Because Their Product Failed — But Because Their Story Lacked the One Thing Buyers Need to Say Yes
Founders pour resources into product, engineering and go-to-market, but routinely underinvest in messaging.
Heads in the game
The Argentina v. France final of the 2022 Men’s World Cup in Qatar was shaping up to be one of the most epic games in soccer history. With just 12 minutes remaining in the extra time added to the game to break a tie, the referee had a critical decision to make—and fast. Lionel Messi,…
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Snap finally debuts its long awaited AR glasses, Specs, and, oof, they aren’t cheap
After many years, Snap is finally launching its next consumer-focused smart glasses line.
Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
WordPress VIP’s latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel.
My Startup Hit a $120 Million Valuation — Everything Came Down to These 4 First-Year Decisions
Your first year as a founder isn’t defined by your idea — it’s shaped by the structural decisions you make early. Learn the four critical choices that determine control, runway, momentum, and long-term survivability.
How to Know Whether Your Company’s Success Is Sustainable — or Just Dependent on You
Companies built around one leader rarely last. A clear, long-term strategy anchored in purpose keeps the business relevant through generations.
Too Many Business Owners Have Forgotten the Basics – Here Are 3 You Can’t Ignore
Making a good first impression, promoting yourself in your community and staying positive help lay the foundation on which successful businesses are built.
Your Prospect Has Already Decided Before Your Sales Process Even Begins. Here’s How to Influence What Shapes Their Decision.
Your prospect has already Googled you, asked around and formed an opinion before your first meeting. Here’s how to make sure what they find works in your favor.
What Overemployment Reveals About the Modern Workforce — and What Leaders Should Do About It
Employees holding multiple jobs may seem like a compliance issue on the surface, but the real story is what the trend reveals about trust, retention and the future of work.
A New Survey Says This Popular Type of Work Is Thriving Despite CEO Resistance
CEOs are pushing back against this type of work, but it continues to be popular.
A SpongeBob Menu Boosted Burger King’s Traffic 19%. Now Every Chain Wants a Piece of Hollywood.
This summer alone, KFC, Papa Johns, Dunkin, Wendy’s and Subway all have major film promotions launching.