To most people, rocks are just rocks. To geologists, they are much, much more: crystal-filled time capsules with the power to reveal the state of the planet at the very moment they were forged. For decades, NASA had been on a time capsule hunt like none other—one across Mars. Its rovers have journeyed around a…
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Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead. Here’s how to optimize for both AI and search engines.