Defense Secretary Pete Hegseth just launched a 120-day study on the future of warfare, led by Elon Musk, Palmer Luckey, and Newt Gingrich, and while it makes sense given their ties to the administration, critics could point out that Musk’s and Luckey’s companies already sell the kinds of technology the study is likely to recommend.
As AI-powered search rapidly changes how consumers discover and validate businesses, we’re entering a new era where authority, third-party credibility and trusted digital signals matter more than follower counts alone.
What looks like “moving fast” in early-stage companies is often disguised misalignment — and fixing it early is what allows teams to actually accelerate later.