Marketing technology removed the natural stopping points, and AI is removing what’s left. The businesses that win will be the ones that know when they’ve said enough.
Meta’s new personal AI agent Muse wants access to users’ email, calendars, payments, health services, and more — making the company’s biggest consumer AI bet yet a major test of whether people still trust Meta with their data.
More clients, more employees and more revenue can look like success. But if growth isn’t creating more profit, a stronger company and a better life, you may simply be building a bigger job.
Zac Choi went from a McKinsey consultant watching his startup clients create extraordinary value to building and selling his own AI startup. Now he’s creating a fix for business’s biggest AI hurdle.