Let’s start with a game. Open up your chatbot of choice—Claude, ChatGPT, Gemini—and type “Give me a random number between 1 and 10.” You’re going to get 7. Almost always. Now type “Another” and you’ll get 3 or 4. Type “Another” again and you’ll get 8 or 9. That won’t work every time—but if it…
If you don’t actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities.
AI can reduce translation errors and streamline localisation, but true global success requires blending AI efficiency with cultural expertise, human oversight and adaptive strategies.