It’s cold, it’s very, very noisy, and—if I can be quite honest with you—I’m not feeling super relaxed. I’m currently around 300 meters, or 1,000 feet, beneath the North Sea, in a dark, dank cave. It smells weird. And I am increasingly aware of the pressure from millions of tons of seawater just above my…
After years across agencies and enterprise marketing teams, I’ve found that most underperformance isn’t a creative problem — it’s a misunderstanding of how real people make decisions, and fixing that gap changes how marketing actually drives growth.
While AI is helping coders produce code faster, it may not be producing better code, researchers warn. And that could cause problems down the road for them.
Nearly 70% of Google searches now end without a click. If your business is still optimizing for a world that rewarded keywords over clarity, you are already behind.