Cannabis startups have to navigate some rough waters: They can’t access federal funds or work with traditional banks, and they have to find customers across a fragmented market while adhering to local laws. But at least on the advertising front, a new Twitter update might signal smooth sailing ahead.
toptechtrends.com/2023/02/15/twitter-allows-cannabis-ads-in-states-where-its-legal/”>Twitter updated its advertising rules to allow cannabis companies — including those selling products containing THC and CBD, in addition to related accessories — to advertise on the platform under a strict set of guidelines in states where those products are legal. Twitter is the first major social media company to allow these companies to advertise.
Twitter’s advertising business toptechtrends.com/2016/07/26/shrinking-wings/”>has been hit hard since Elon Musk took over last year. It’s no surprise, then, that the company is trying to toptechtrends.com/2023/01/03/twitter-is-set-to-reverse-the-political-ad-ban-to-bolster-up-its-revenue/”>diversify its revenue funnels. Multiple cannabis companies told TechCrunch that this could be huge for the industry that has until now been locked out of the top advertising channels.
toptechtrends.com/2023/03/06/cannabis-startups-twitter-advertising/”>Tweet, tweet, pass: Twitter unlocks a budding growth opportunity for cannabis startups by toptechtrends.com/author/rebecca-szkutak/”>Rebecca Szkutak originally published on toptechtrends.com/”>TechCrunch
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