Why Emotional Branding is Out and Functional Loyalty Is In
Emotional branding is no longer enough. Today’s consumers reward functionality, not just familiarity.
I Sell SEO for a Living — Here’s My Checklist for Hiring an Agency That Actually Gets Results
I’ve sat on both sides of the SEO sales call for years. Here’s exactly how I’d vet an agency — and the red flags I’d walk away from — if I were the one writing the check.
Others
Meta refuses to sign EU’s AI code of practice
Meta will not sign the EU’s new rules, calling the implementation “over-reach”
Ditch Monthly Fees with 2TB of Lifetime Cloud Storage from Scramble
A reliable solution for storing contracts, media, and sensitive business data.
Why Nobody’s Reading Your Company Blog — and How to Fix It
If your company updates are being ignored, it might be time to rethink your strategy. Here’s how to craft updates that actually get read — and drive engagement across your team.
Netflix starts using GenAI in its shows and films
Netflix said it used gen AI for the first time for a scene in an Argentinean show called El Atonata.
Perplexity sees India as a shortcut in its race against OpenAI
Perplexity is quietly expanding into India to compete with OpenAI in the next phase of AI adoption.
‘Utopian’ city California Forever announces huge tech manufacturing park
Solano Foundry is a 2,100-acre manufacturing park that can host 40 million square feet of advanced tech manufacturing space.
ChatGPT’s New Update Can Create PowerPoint Presentations and Excel Spreadsheets for You
The new AI agent can generate Google Sheets and slide decks, making it a powerful new office tool.
Why Most Startups Fail to Get National Press — and What To Do Instead
Tech startups often struggle to gain national news coverage. Here’s how startups can achieve that elusive national media attention.
Elon Musk’s xAI Is Hiring Engineers for Its Anime ‘AI Companions’ — With Salaries Up to $440,000 a Year
xAI launched a set of “AI companions” earlier this week, with a third on the way.