Ben Guez has “a bunch of potential international wives in [his] DMs,” thanks to an automated script he set up using OpenClaw, Claude code, and Instagram trials.
The co-founders of Bending Spoons, the Italian company quietly buying beloved, ailing Internet brands, learned big lessons from their own startup’s failure.
One in every three Branch Basics purchases in 2025 came from a friend or family recommendation. That single data point tells you everything about how this women-founded cleaning brand scaled to over $50 million, and why it’s still growing.